YOU CAN’T DO IT ALL.

Being a planner I came to grips with my God complex long ago. Although I tout myself on being a good cook, and crafty from time to time, I know I cannot build a table, weave fabric, prepare the meal, great all guests at the door and install the sound system for my one woman harmonica and juggling act. Pretty obvious that I need vendors or better yet let’s call them Experts to make my event go off without a hitch.

So why is it that most businesses still try to offer “solutions for all your needs”, “One Stop Shop” not only for their clients but for themselves as well? Where did this closed-door mentality that we don’t need anyone else come from?

--If you are a accountant- why would you spend hours trying to figure out HTML for dummies to write a web page?? Is this a good use of time and energy?

You make think this, "do it yourself" strategy is saving you money... It’s actually costing you valuable time that could be spent making money.

******Most importantly lets not forget the opportunity cost of a missed relationship. Working with a branding company, outsourcing website creation & monitoring, even hiring an answering service are all relationships that have more people saying your name.

The more alliances you make, the more people who know you. The more people who know you; the more people there are to refer you. It’s all a numbers game.

GO PLAY!!!!!!!