Website Woes

Now that everyone is on Facebook, Twitter, Linked In...there is more traffic directed to a companies web page. This is great news for some, and scary news for others. If you haven't put much though into your site you are getting beat out by the competition that has an attractive site 9 out of 10 times.

What does your website say???

Is your company: Fresh, Cutting Edge, Innovative
But your last blog post is June 2008 and the Font on your web page is Times New Roman, which by the way is not so new. You have no current references on your site and your staff pictures were taken at Olin Mills.

How about: You tout Experience, your history, All your past clients and press releases. Every employee in your firm, how many kids they have, where your mom’s cousin’s best friend did her PHD…

TOO MUCH INFORMATION! I’m board with you, just by looking at you. No way I want to call these people to talk.

OR maybe your: Efficient, the solution center, able to streamline business.
Yet your links don’t work. The copy on your web page is long and convoluted. I can’t pinpoint your product or service right away. And a prospective client has to fill out their life story on your contact page to get a quote or start business with you.

Be aware of what you’re putting out there. Your web presence is everything. Prospects will discredit you in the time it takes to scroll down your page if the look is not consistent with the message.

Determine your brand and then promote it. Word of mouth is the best marketing strategy. Be sure that yours is about how impressive the fluidity of your message and reliability your service is.