What does yours look like? It's your first impression and you want it to be a good one. So put some effort into it. The look and feel of it should be spectacular but so should the content. Make sure each page is directly addressing the people you are driving there. If your not getting the conversation rates you expected tweak it! Make small incremental changes till you get it right. Sitting on something that is not working and hoping that one day it will is just like sending $100 bills into the shredder.
Personalize your URL's:
First off it's easier for people to remember. It also adds as the human element to surfing the web. People will identify with the words much better than http://www.sheepskin.com/viewItem.asp?ItemID=SL000082&UnitCde=1&Desc=Ladies%20Olympia%20Fur%20Trimmed%20Boot&VendorDesc=&Search=N#.
(Although they are really cute boots ; )
(Although they are really cute boots ; )
Optimize your Pay Per Click Campaigns.
These can be very low-cost and effective if done correctly. Try running tests and more than one at a time before you launch to larger markets to make sure your are targeting people correctly. Here's an idea:
-run two ads at the same time, changing one item in your test ad to see how it affects your conversion rates. After you run the two ads for one or two weeks, take the better converting ad and make one minor tweak to it. Then run these two ads against each other to see which outperforms the other. Keep repeating the process to make your ads better and increase conversions.
-run two ads at the same time, changing one item in your test ad to see how it affects your conversion rates. After you run the two ads for one or two weeks, take the better converting ad and make one minor tweak to it. Then run these two ads against each other to see which outperforms the other. Keep repeating the process to make your ads better and increase conversions.
ROI is your money maker, be purposeful with the way you use it. It may be the difference between a Hyundai and a Jag...
