It's really marketing 101 but sometime its best to review the basics. In this market competition is fierce. Not only with other companies but with ourselves. Cutting cost, improving company image, re-branding, re-positioning the analysis can be endless...
Lets talk about what really matters, the reason people really give you their hard earned money. VALUE. What is your value proposition? What value do you provide to your clients, the actual not the perceived.
So as we are all reading blogs about cutting costs, going to workshops about office efficiency, and listening to podcasts about increasing sales we need to remember the basics. Who are we as a company? What is the impression of our industry? Who are our customers? Finally, what VALUE do we provide for them?
Here are a few questions to get you started:
1. What value do clients and decision makers perceive about our general category of company and services?
2. What is the value clients and decision makers in our target market perceive about us as a firm?
3. What value do clients and decision makers in the market perceive about the specific services we offer?
4. What value do clients and decision makers in the market perceive about solving the particular problems that they currently have?
